Strategy

Most SMEs oversimplify the business development process and ignore the importance of a local strategy adapting to local market, which might be very different from their native market

There are different channel structures, we help you choose the right one

Implementation

An appropriate strategy is important and necessary, but not enough to succeed. We can help you implement the strategy:

Identify an appropriate regulatory partner

Have a close look at the specific market of your interest

Decide where to start and how to expand / radiate into other regions in China

Formulate the messages/selling points important in the local market

Identify and develop local distributors:

Manage local distributors, it is not efficient to manage Chinese distributors remotely by yourselves, especially if there are many regional distributors to develop and manage:

Identify, approach and build relationship with KOLs

Communicate with local distributors to set up realistic objectives and timeline to reach these objectives

Prepare marketing initiatives, initiated by you, implemented by distributors, coordinated by our consultant

Address competition

Identify and address issues arose during business operation

OUR APPROACH – Market Access China